NEWS

The first month of 2012 trading is almost over and we’ll soon be able to see month end figures. With that will come the search for trends that could tell us something about the months ahead.

Before the end of last year there was plenty of discussion in the industry about new car sales forecasts for 2012. From all these discussions only one thing became undeniably clear – that it’s difficult to accurately predict new car sales for 2012. That said, the general consensus was that there would be a fall this year. It’s in this context that it becomes even more important for dealers to secure and maximise other available income streams such as insurance.

It is crucial that your sales people see every interaction with customers as an opportunity to introduce insurance into the conversation. While achieving above average penetration will have a significant impact on your bottom line, failing to put the right focus on insurance will have negative financial implications as lost revenue.

The key to making the most of the insurance income opportunity is ensuring that you have the tools to effectively meet your customers’ needs. In this age of austerity, people are looking to protect what they’ve got. For this reason, it’s important that you have the right range of insurance products in place to meet as many customer needs as possible.

At MAPFRE ABRAXAS, we believe that you should be able to rely on your supplier and that’s why we’re always on hand to give you the support you need to make insurance sales a success.

Our UK wide account management team work with our partners to provide business support and training whenever it’s needed. In addition, our full suite of systems are there to ensure you have a compliant sales process in place and that all the performance MI you need is available at the touch of a button.

To contact MAPFRE ABRAXAS to find out how we can help your insurance sales grow, please call 0845 1368430, email us at contactus@mapfreabraxas.com or visit us online at www.mapfreabraxas.co.uk